Home > Knowledge Centre > WAKE Energy Drinks - Promoting Active Healthy Lifestyle in China

WAKE Energy Drinks - Promoting Active Healthy Lifestyle in China

By EU SME Centre | Case Studies      22.06.2017     Tags: Food & Beverages

WAKE, the British active lifestyle drink, had the official launch of its Guarana & Green Tea based cherry flavour beverage in China at the British Motorsport Festival in Beijing on Oct 1st 2016. The drink is positioned as a premium brand for the affluent brand conscious female segment in a market of lower priced male oriented extreme sport energy drinks. It is selling via off trade, sports venues and on-line channels

Share Show Search Filters