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Maison France Voyage: Selling Travelling Services to the Chinese Clientele

By EU SME Centre | Case Studies      20.04.2017     Tags: Leisure and recreation

Established in 2013, Maison France Voyage is a French destination management company (DMC) whose mission is to provide tailor made tours to France and Europe to the high-end Chinese clientele. The company conceives, organises and accompanies the traveling to France of Chinese Fully Independent Travelers (FIT) and groups alike.

The initial hurdle of identifying matching FIT’s Chinese clients in China have gradually been overcome by leveraging professional networks in France working with Chinese counterparts and Chinese networks working with French ones. The company now has a growing portfolio of loyal clients coming and returning to France for combined business and leisure purposes. 

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